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Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands. Established by Luxury Groups (LVMH, OTB, Prada Group and .LVMH, Prada Group, Richemont and OTB Group introduce the Aura Blockchain Consortium. Governance. A Consortium to Support the Vision. Aura Blockchain Consortium is a universa.Paris, Milan, Geneva – April 20 th, 2021 – Prada Group, together with LVMH and Cartier, part of Richemont, announces the creation of the Aura Blockchain Consortium which will promote the use of a single global blockchain solution .
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The technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. Consumers can easily and transparently follow a . With the launch of Aura SaaS, the Aura Blockchain Consortium is building a better future for the industry reinforcing trust, enhancing transparency and pushing for .
The Aura Blockchain Consortium’s future depends on it. More than 40 brands, including Dior, Prada, Tod’s, Maison Margiela, Marni, Miu Miu, Bulgari and Cartier, are . Today, Cartier together with LVMH and the Prada Group announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. International leaders of luxury jointly announce today the creation of the Aura Blockchain Consortium which will promote the use of a single global blockchain solution .
The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison .LVMH, Prada Group, Richemont and OTB Group introduce the Aura Blockchain Consortium. Governance. A Consortium to Support the Vision. Aura Blockchain Consortium is a universal project, intended for the entire luxury industry, .
Three rival names in the European luxury sector have established a new blockchain consortium that will allow shoppers to track the provenance of their purchases and authenticate goods. The Aura Blockchain Consortium, a group that counts the companies behind luxury brands like Louis Vuitton and Prada among its ranks, is adding to its C-suite with Thursday’s announcement of a new CEO.. The . The Aura Blockchain Consortium was established in April 2021 by three major luxury players LVMH, Prada Group and Cartier, part of Richemont, and was joined in October 2021 by OTB Group. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital .The Aura Blockchain Consortium was established by leading luxury players - LVMH, OTB Group, Prada Group and Cartier, part of Richemont - to set new standards for the luxury industry, related to innovation, transparency, and .
Aura Blockchain Consortium Press Release LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium supporting the first global blockchain dedicated to the luxury industry Paris, Milan, Geneva – thApril 20, 2021 International leaders of luxury jointly announce today the creation of the Aura Blockchain Consortium LVMH Moët Hennessy Louis Vuitton, which in 2019 initiated the Aura platform, will be joined by Prada Group and Compagnie Financière Richemont in the Aura Blockchain Consortium, which will .
Aura Blockchain Consortium Partners with Hennessy to Set a Unique Direct to Consumer Experience within the Spirit Industry. Download. January 13, 2022. . LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium supporting the first global blockchain dedicated to the luxury industry.
The Aura Blockchain Consortium offers brands the opportunity to explore both public and private blockchain solutions, creating a space where brands can develop trust with their customers and engage them in new experiences. . Prada. Learn how Prada leveraged our capabilities to issue and distribute NFTs in the form of digital twins for the .パリ、ミラノ、ジュネーブ – 2021年4月20日 – プラダ・グループは、LVMHおよびリシュモングループのカルティエとともに、オーラ ブロックチェーン コンソーシアムの創設を発表しました。 The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control. . The result is the nonprofit Aura Blockchain Consortium, open to any luxury brand (who pay licensing fees and a fixed fee .
Venice, 15 October 2021 - After the launch in April 2021 of the Aura Blockchain Consortium, OTB Group is now joining as a new and fourth Founding Member, together with Prada Group, LVMH and Cartier (Richemont Group). GENEVA--(BUSINESS WIRE)--The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, is pleased to announce the launch of Aura SaaS, a game-changing .This way Aura Blockchain Consortium allows the brand to take control of the data and to certify it all over the world, ensuring that it remains immutably secure. FLEXIBILITY & EXCELLENCY OF PLATFORM The platform provides different solutions to meet the needs of different brands, Aura Standard and Aura SaaS are able to meet the needs of all .
Lorenzo Bertelli, Chairman of Aura Blockchain Consortium & Group Marketing Director and Head of Corporate Social Responsibility at Prada Group commented “We are delighted, along with our member brands, to have Romain join our Consortium. With his extensive background as a tech entrepreneur, advising both web3 start-ups and luxury brands .Aura Blockchain Consortium was established by leading luxury players LVMH, OTB Group, Prada Group and Cartier, part of Richemont. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. What the Aura Blockchain Consortium formed by LVMH, Cartier and Prada means for the future of luxury brands and the customers it serves. What the Aura Blockchain Consortium formed by LVMH, Cartier .
Tod's / Aura Consortium. Swiss based Aura Blockchain Consortium is the non-profit association established in 2021 by LVMH, Mercedes-Benz, OTB Group, Prada Group, and Cartier, part of Richemont to .
The Aura Blockchain consortium launched by LVMH, Prada and Cartier has 50 million luxury products registered, including upcoming collections from Jil Sander, Maison Margiela and Marni, among others. Prada, and Cartier (owned by Richemont) have signed up to the Aura Blockchain Consortium developed by LVMH, the world’s first global luxury blockchain. The goal of the consortium is to address mutual challenges in the industry through blockchain technology. One of the main issues that luxury brands face is counterfeiting. In 2020 alone, the U.S. Customs .
Geneva, January 13 th, 2022 - The Aura Blockchain Consortium announces the launch of Aura SaaS, a cloud-based solution that allows for a quick and easy implementation of the platform with lower costs, helping brands to address authenticity, ownership, warranty, transparency and traceability. While providing them with a high level of service, luxury brands will benefit from . Soon, though, says Romain Carrere, CEO of the Aura Blockchain Consortium—a collective founded by leading luxury brands to forge a unified approach to blockchain technology—the luxury industry’s relationship to the tech is set to substantially level up. . Prada, Mercedes Benz, Dior, Cartier, and Bulgari. Geneva (Switzerland) – January 20 th, 2022. The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group is delighted to announce that Hennessy, the world's best-selling cognac founded in 1765 and striving to become the most responsible spirits brand in the world, will be integrated into the Aura Blockchain . Aura Blockchain Consortium was established in 2021. The founding members of Aura Blockchain Consortium are LVMH, Mercedes-Benz, OTB Group, Prada Group, and Cartier, part of Richemont. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital .
Geneva, London, June 6, 2022: Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, the OTB Group and Mercedes-Benz, is joining the Sustainable Markets Initiative Fashion Task Force, a private-sector coalition aimed at accelerating the transition towards a more sustainable future in the global fashion, textile and apparel sector. Image Source: Pixabay. Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products.. The company, in cooperation with the Aura Blockchain Consortium, has launched blockchain services that allow customers to verify the authenticity of their purchased products, according . The Prada and LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for brands to distribute NFTs. But leveraging blockchain for issues like fighting counterfeits and tracing materials is still in its early stages.
About Aura Blockchain Consortium. A rising lead in the software industry Aura Blockchain Consortium was created in April 2021 by three major luxury players LVMH, Prada Group and Cartier, part of Richemont and since October 2021 the OTB Group, joining forces to address the shared challenges of communicating authenticity, responsible sourcing and . The Aura Blockchain Consortium wants to build a better future for the luxury sector by building trust, improving transparency, and engaging brands to become more responsible. . Founded by LVMH, the Prada Group, Cartier (of the Richemont Group) and the OTB Group, Aura SaaS, a game-changing cloud-based SaaS solution, is launched.
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